Fractional CPO & Growth Advisor
Turning fast growth into margin, cash, and a brand ready for what's next.
I help founder-led beauty and fashion brands that grew fast keep the speed and the magic: a range with a plan, launches that land, and the money to fund the next chapter.
Who I work with
You built something people love.
Now it deserves to make money like it.
What I do
The whole product side of the house.
Not just the spreadsheets. The range, the launches, the creative calls, and the commercial engine underneath them. One person, four crafts that belong together.
01
Product Portfolio Strategy
The range as a business decision. What to double down on, what to retire, where the white space is, and a category logic the whole team can navigate by.
02
Launches & Go-to-Market
Fewer, better launches that land on time and sell through. A pipeline from idea to on-shelf, with the guesswork engineered out and the excitement kept in.
03
Creative Product Work
Hands-on where it counts: concepts, briefs, packaging, supplier development. The taste that built the brand, protected while the machine around it grows.
04
The Margin & Cash Engine
Buying prices, payment terms, pricing discipline, stock that turns. The quiet part that pays for all the fun ones.
What I'm worth to you
Beautiful brand.
Let's make it profitable too.
On a brand around 150 million in revenue, disciplined sourcing and product work is typically worth millions a year in extra profit, plus a one-time release of your own cash from stock and supplier terms. Without a krona more spent on marketing.
+30–50%
more profit, mostly from lower buying prices and pricing discipline
Millions
of your own cash unlocked from stock and supplier terms
Many×
the fee pays itself back, then keeps paying every year
Every figure gets validated against your real numbers in the first engagement. Conservative case: growth from new product isn't even counted here.
Three ways in
We start small.
Everything else is earned.
Start hereMargin & Cash Audit
Fixed fee · 3–4 weeks
A short, focused look at your real numbers. I show you exactly how much of your own cash is frozen in stock and supplier terms, how many margin points are on the table, and where the quick wins are. You leave with a clear, prioritised plan, whether or not we keep working together.
The ongoing partnershipEmbedded Growth Partner
Monthly · 1–2 days a week
I join your team as a fractional CPO, close to you and the people doing the work: Product & Category Growth · Commercial Performance · Scale-Up Structure · Investor Readiness. Flexible across the week, on site when it helps. I run the supplier conversations you'd rather not, so you don't have to.
The long gameStrategic Partner & Board
Bespoke · Equity / board
When it's working and we both want in for the long run: a deeper seat, skin in the game, and a place at the table as you bring in a partner or build a board. We don't decide this now. We earn our way to it.
The hidden money
There's treasure in your stockroom.
About
You did taste.
I make taste pay.
I've spent my career inside the brands your brand wants to become. Product at H&M and & Other Stories. Gucci and Hugo Boss fragrances at SÆTHER. Chief Purchasing Officer at Rapunzel of Sweden. CPO at CAIA Cosmetics.
So I know which products deserve the next launch slot, what your suppliers will actually say yes to, and what the next phase of your company needs before it arrives.
Contact
Let's start with your numbers.
One short conversation, and I'll show you what's there. No deck, no process, no meter running. Just your numbers and a clear view of the money you're leaving on the table.